Knowledge Hub · MDIBTY · Data · AI · Mid-Market
Data. Plain talk. From practice.
This English knowledge hub is curated by Jonas Rashedi (Chief Digital Officer, author of eight Springer books, host of MY DATA IS BETTER THAN YOURS / MDIBTY) and covers five core areas — Customer Data Platform, Data-driven Organization, Data-driven Marketing, Customer Insights, and the weekly MDIBTY podcast. Substance is grounded in 317+ podcast episodes with CDOs from German mid-market and DAX corporations.
Five pillars showing how data-driven decisions actually work in mid-market organizations — anchored in eight Springer books and 317+ podcast episodes with chief data officers, data leaders, and AI practitioners.
Customer Data Platform (CDP)
Persistent, identity-resolved customer profile across all channels, activated in real time. From the Springer book Customer-Data-Plattformen (2023).
Data-driven Organization
Organizational work, not a tool project: 5-stage maturity model, CDO role, governance, culture. Based on the English Springer book The Data-driven Organization (2023).
Data-driven Marketing
The 5-phase process: Collect, Understand, Decide, Automate, Execute. Attribution is the hardest — and the most political. Based on Datengetriebenes Marketing (Springer Gabler, 2020).
Customer Insights
Iceberg model, ABC analysis, customer lifetime value, segmentation, descriptive vs. predictive vs. prescriptive analytics. From the Springer book Customer Insights (2024) by Jonas Rashedi and Prof. Stefan Kolb.
MY DATA IS BETTER THAN YOURS
The weekly MDIBTY podcast since 2020. Over 317 episodes with CDOs and data leaders from German mid-market and DAX. Top-10 episodes for English-speaking listeners.