What I do
I run data and digital strategy in a real organization Monday through Friday — and translate the lessons into books, podcast episodes, keynotes, and consulting sparring. The combination keeps me from drifting into theory: every framework on stage has been tested against real budgets, real politics, and real stakeholders.
Six Springer books
I have authored or co-authored six books with Springer Gabler and Springer (English imprint) — plus new editions and English translations. Each one focuses on a specific aspect of data and digital practice:
- Datengetriebenes Marketing (Springer Gabler, 2020) — the 5-phase process: Collect, Understand, Decide, Automate, Execute.
- Das Datengetriebene Unternehmen (Springer Gabler, 2022) — organizational maturity, CDO role, governance, culture.
- Customer-Data-Plattformen (Springer Gabler, 2023, with Lena Mauer) — definition, vendor landscape, 7-phase implementation.
- The Data-driven Organization (Springer, 2023) — English edition adapting Das Datengetriebene Unternehmen for international readers.
- Customer Insights (Springer Gabler, 2024, with Prof. Stefan Kolb) — iceberg model, ABC analysis, customer lifetime value, descriptive/predictive/prescriptive analytics.
- Das Online-Targeting der Zukunft (Springer Gabler, 2026, with Dirk Rohweder) — first-party data and post-cookie targeting; also available in English as The Future of Online Targeting.
Full list and links via the books page or directly on Springer.
The MDIBTY podcast
I host MY DATA IS BETTER THAN YOURS (MDIBTY) since 2020 — a weekly German-language podcast with over 330 episodes. Guests are primarily CDOs, heads of data, data scientists, and AI practitioners from German mid-market and DAX corporations. The format is 30–60 minutes, always with substance, never with sponsor filler. Each episode also has a written companion piece on the blog.
For English-speaking listeners: see the English podcast overview with curated top episodes, including notes on which guests speak English in their episodes (rare, but not zero).
Speaking, workshops, consulting
Three engagement formats:
- Keynotes — three formats (45-min Signature, 60-min Deep-Dive, 20–30-min Impulse) for conferences, leadership retreats, and offsites. Available in German and English. Details & booking.
- Workshops — three formats (4h Half-Day, 8h Full-Day, 2–3-day Multi-Day) for inhouse data teams and C-level groups. Output is a deliverable (maturity assessment, use-case backlog, phased roadmap), not a slide deck. Details & booking.
- Consulting — three formats (Audit, 60-min Sparring, 6–12-month Program Advisory) for CDOs, heads of data, and management boards. One advisor, no pyramid model, vendor-independent. Details & booking.
Background
Over a decade of operational experience in data and marketing roles in mid-market and corporate environments (currently CDO at FALKE; past stations include Douglas and FUNKE). Lecturer at DHBW (Duale Hochschule Baden-Württemberg). Native-level German and English; international keynotes in both languages.
Contact
For speaking inquiries: /keynote. For workshops: /workshop. For consulting: /consulting. For everything else: /contact or LinkedIn.