Data. Plain talk. From practice.
Five pillars showing how data-driven decisions actually work in mid-market organizations — anchored in six Springer books and 330+ podcast episodes with chief data officers, data leaders, and AI practitioners.
Customer Data Platform (CDP)
Persistent, identity-resolved customer profile across all channels, activated in real time. From the Springer book Customer-Data-Plattformen (2023).
Data-driven Organization
Organizational work, not a tool project: 5-stage maturity model, CDO role, governance, culture. Based on the English Springer book The Data-driven Organization (2023).
Data-driven Marketing
The 5-phase process: Collect, Understand, Decide, Automate, Execute. Attribution is the hardest — and the most political. Based on Datengetriebenes Marketing (Springer Gabler, 2020).
Customer Insights
Iceberg model, ABC analysis, customer lifetime value, segmentation, descriptive vs. predictive vs. prescriptive analytics. From the Springer book Customer Insights (2024) by Jonas Rashedi and Prof. Stefan Kolb.
MY DATA IS BETTER THAN YOURS
The weekly MDIBTY podcast since 2020. 330+ episodes with CDOs and data leaders from German mid-market and DAX. Top-10 episodes for English-speaking listeners.