The format
One episode per week, 30–60 minutes of substance, no sponsor filler. The format is conversational: Jonas talks with a single guest about a concrete operational topic — never abstractions. Most guests are senior practitioners (C-Level, head-of, or operator), seldom consultants. Each episode also has a written companion piece on the blog with three key takeaways and Jonas's personal take.
For English-speaking listeners
The podcast is in German. If you read German, the full archive of 330+ episodes is at mydata.podigee.io or via Spotify and Apple Podcasts. If you don't speak German, the most useful entry points for you are:
- The blog — every episode has a written summary at /blog, which is much easier to translate via browser tools than audio.
- Episodes with English-speaking guests — a small subset of episodes feature international guests who speak English; these episodes contain English passages.
- The Springer books — particularly The Data-driven Organization (2023) is published in English and covers a substantial portion of the podcast's organizational themes.
Themes covered
Across 330+ episodes, recurring themes include:
- Customer Data Platform (CDP) — definition, vendor selection, implementation
- Customer Insights — analytics maturity, segmentation, CLV, descriptive/predictive/prescriptive
- Data-driven Marketing — 5-phase process, attribution, omnichannel, automation
- Data-driven Organization — maturity model, CDO role, governance, culture, change management
- Artificial Intelligence in Marketing — generative AI, personalization, EU AI Act, ROI measurement
- Data Mesh — domain ownership, data products, data contracts, federated governance
For each theme, the German Wissensdatenbank contains a structured pillar with the consolidated knowledge from the podcast and the books.
How to subscribe
- Spotify
- Apple Podcasts
- Podigee (web player)
- RSS feed
- YouTube — selected episodes
Want to be a guest?
Guest profile: senior practitioners (CDO, head of data, data scientist, AI practitioner) with a concrete operational case to discuss. Pitch via /contact with a short outline of the case you would bring. The podcast is in German, so guests need to speak German fluently for the recording.